@socalshreder, Having riden in that race and the DH race the day before, that was the only part I crashed at and I wasn't mincing in either.

http://www.youtube.com/watch?v=fONW4gZ5IXo Teddybears STHLM - Yours to keep. Has been used in snowboard films and all sorts

Demand should not be spoken of as if it is not dependent on a rationally or irrationally motivated individidual choice. Demand is not a vague notion of how much stuff is 'wanted.' It is in fact up to each individual how much something is worth to them. This is why the economy experiences unintended consequences despite reams of economists on all sides. Economists make a valiant effort at trying to explain the economy as if it is a science governed by natural laws. As if demand is a comparable force to gravity. We know that science is only true to a high probability and is never absolutely true. But economists set out to do more: they presume to understand human psychology better than the psychologists could ever claim too. They believe that their vague scientific language is a means of actually reading our minds - for that is the logical conclusion of all this 'supply and demand' rubbish. They therefore proclaim to have explained the nature of our existence, albeit through economic systems of property, barter and production, but they havn't. No one alive ever has, or could ever. Economics is studied and talked of as if it isn't a quest to answer the central philosophical problems of the universe when it is. And the moral of the story is: there is feck all anyone can do about it except try and know yourself what something is worth to you. You probably cannot get anything cheaper. Stop trying to explain prices and trust your instinct. No one can predict instinct. No one even knows what it is.

As much as it pains me, mackeroo you are right. Since im trying to persuade the market not to be willing to pay for it. I think I would say, Tin of Heinz baked beans... or the supermarket own brand and can of stella?

By inflation of their market I mean they have pumped-up, boosted, enlarged prices across the board, and unnaturally so. Presumably one price rose and all companies have followed suit. As a result prices end up higher while the value of the product stays the same. Its a fairly cynical view to pretty much disregard the technological advances but I value a 2011 fork as much as an equivalent 2005 fork. If they are equivalent, the value to me is the same - but I would pay out my arse for it nowerdays. I do not feel they owe me something other than to price products by what they are worth. Maybe there are people out there who genuinely think that their extra £500 adds £500 worth of value to the product in terms of technology or style or whatever. I realise that they are only making profits because they can and people are still buying. But its pretty unrealistic to suggest to buy somewhere else. Nor can someone just self-produce a fork. But this is where companies would love for us to forget the past. Not long ago they showed that decent forks could be produced for less money, or at least with a broader spread of costs between the products. They did this too when both they and the bike industry as a whole were smaller and less profitable. Most companies are larger now, more capable of weathering the storm, and yet I would suggest are taking excessive profits given that the producst they produce are equal in worth to a few years ago. But what do I know, as a poor wickle student who always buys second hand. As for inflation of currency; DONT GET ME STARTED ON SPACE INVADERS COSTING 15p NOW!